Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’. The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead... [Read more]

Sponsorship marketing consists of including content in your marketing that highlights the business or products of the sponsor. You may choose to have businesses sponsor your marketing – they write content about your business – or you may sponsor the marketing of others, or both. Sponsorship marketing holds significant potential, but without... [Read more]

Chatbot traffic refers to the volume of interactions users have with a chatbot on digital platforms. It provides valuable insights into user engagement, preferences, and the effectiveness of automated responses in achieving business objectives. Search Engine Journal contributor Kevin Indig has published an article answering the question ‘How Significant... [Read more]

Sponsorship Marketing: Two Paths to Success helps you grow your audience, your brand visibility, and your sales through strategic sponsorships, even if you have a tight budget. Sponsorship marketing is a way for you or your students (because your PLR gives you the right to share this strategy with students) to partner with events, brands, or individuals... [Read more]

Google Analytics is crucial for understanding website performance and user behavior through data-driven insights. It helps businesses optimize strategies, improve user experience, and track goals effectively. Digital Marketing Institute contributor Cathel Melinn has published an article featuring information on advanced features of Google Analytics. She... [Read more]

This is a reminder for the Adweek webinar to be held on December 12, 2024. Marketing measurement in 2024 focuses on tracking key performance indicators (KPIs) such as customer acquisition cost, lifetime value, and conversion rates to assess campaign effectiveness. Leveraging advanced analytics and AI tools enables more accurate attribution, ensuring... [Read more]

Digital Marketing Depot has published a new infographic ‘Personalization Charticle’. The DMD team says, “Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s latest research underscores that personalization has become even more critical and more brands... [Read more]

Azon AI Sites solves a challenge many (most?) online marketers face. Nearly every marketer wants to tap into the world’s largest eCommerce platform- Amazon to make real affiliate commissions.... [Read more]

In 2025, SEO will be shaped by AI advancements, focusing on personalized, context-driven search experiences. With voice search and visual search gaining popularity, optimizing for diverse content formats and user intent will be critical for effective digital visibility. Search Engine Journal is hosting a webinar ‘SEO In 2025: Your Top Key... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’. The podcast features Allan Scott, John Mueller and Martin Splitt. The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search... [Read more]

Ahrefs has published a new video ‘We Put AI Against a 14-Year Digital Marketing Expert’. The Ahrefs team says, “Can A.I. really compete with a seasoned digital marketer? In this showdown, a 14-year marketer faces off against a complete beginner armed with ChatGPT. Across three challenges—social media post, blog post, and Google ad... [Read more]

GPT Apps Engine is still available… but not for long. With GPT Apps Engine, you can: ✅ Create powerful, AI-driven apps that clients are willing to pay good money for. ✅ Sell white-labeled solutions to businesses like restaurants, e-commerce stores, and content creators.... [Read more]

This is a reminder for the SEJ webinar to be held on December 12, 2024. As the year winds down, it’s a critical time for organizations to evaluate their email and digital marketing efforts— and optimize the tools driving revenue and engagement. Digital Marketing Depot is hosting a webinar ‘Take Your Email Marketing to the Next Level: Balance... [Read more]

AI-powered customer journey maps analyze data to visualize customer behaviors and preferences, enabling personalized experiences. They optimize engagement by predicting needs and identifying friction points. HubSpot has published ‘The Ultimate Guide to Creating AI-Powered Customer Journey Maps‘. Taylor Cromwell says, “In this article,... [Read more]

Business SEO tools are essential for optimizing website performance, tracking analytics, and improving search engine rankings. They help companies stay competitive by identifying opportunities, analyzing trends, and enhancing online visibility to attract and retain customers. Ahrefs contributor Despina Gavoyannis has published an article featuring seven... [Read more]

DFY Suite 6.0 is a comprehensive done-for-you page 1 rankings solution. Achieving page 1 rankings is recognized as one of the most effective strategies for generating free, targeted traffic.... [Read more]

SEO continues to grow as a critical tool for driving organic traffic and enhancing online visibility in a competitive digital landscape. Its importance lies in connecting businesses with their target audience, boosting credibility, and supporting long-term growth strategies. HubSpot contributor Erica Santiago has published an article featuring five... [Read more]

Sponsorship marketing is similar to co-marketing, such as the current TV commercial for Toyota and Hulu, but, instead of both businesses being equally featured, one business’s products or services are clearly being promoted by the other. Sponsorship marketing presents an excellent chance to enhance brand exposure, foster relationships, and engage... [Read more]

CThese half-off coupons still work. 5 AI apps at half-price. Go to https://www.imnewswatch.com/2024/12/02/more-cyber-monday-50-off-software-sales-ad/ to take advantage of these half-off deals.

By 2025, AI-driven marketing will revolutionize customer engagement through hyper-personalization, real-time insights, and predictive analytics. These tools will empower businesses to create more targeted campaigns, improving ROI and fostering deeper customer relationships. HubSpot contributor Erin Rodrigue has published an article featuring valuable AI... [Read more]

AI tools are invaluable for developers, streamlining workflows, enhancing productivity, and reducing repetitive tasks. They empower developers to write efficient code, debug faster, and optimize solutions, enabling more time for creativity and innovation. MOZ contributor Michael King has published an article featuring 24 best AI tools for developers... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘How to do SEO & marketing for sub-brands’. The Wix team says, “How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people,... [Read more]

B2B social media marketing focuses on building professional relationships, showcasing expertise, and generating leads through platforms like LinkedIn and Twitter. It emphasizes value-driven content to foster trust and drive business growth. Convince & Convert contributor Hannah Tooker has published an article featuring B2B social media marketing... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘YouTube Updates for 2025: What Marketers Need to Know’ featuring Sean Cannell. This episode covers the following: Why Marketers Need to Pay Attention to YouTube... [Read more]

Google Analytics supports SEO by providing insights into organic traffic, user behavior, and engagement metrics, helping optimize website performance. It enables tracking of keyword performance, landing page effectiveness, and user journeys to refine strategies for better search rankings. Digital Marketing Institute has published Essential Guide to... [Read more]

Marketing in 2025 will be driven by hyper-personalization, AI, and immersive technologies like AR and VR, enabling brands to create highly tailored and interactive customer experiences. Sustainability, data privacy, and purpose-driven messaging will also play crucial roles in building trust and long-term customer relationships. Copyblogger contributor... [Read more]