According to a Target Marketing research study, 52% of marketers work overtime to learn the basics of project management for marketing to get ahead of their work. So it is important to acquire project management skills in the early stage of your career. To help you cultivate the marketing project management skills, Target Marketing team is hosting... [Read more]

Online marketing metrics help you to analyze effectiveness of your ad and marketing campaigns. They are seen as key performance indicators (KPI’s) used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Socialbakers contributor Jacob Porteous has shared a list of 10 social media metrics that... [Read more]

To create and publish better performing ads on Facebook, apart from reviewing your own ads, you need to find out what is unique about the ads posted by your competitors. Buffer contributor Heather-Mae Pusztai has published new ‘The Science of Social’ podcast episode ‘Inside the Facebook ads of your competitors’ to help you... [Read more]

SocIgnitor is an brand new ‘all in one’ tool for: ► Facebook Fan Engagement, ► Lead Generation, ► Marketing and ► Messenger management. It allows you to collect leads directly from Facebook and then send bulk messages to these leads and to all your Facebook Fan Page Members. SocIgnitor is online Software as a Service(SaaS), so you... [Read more]

According to a Content Marketing Institute research study, 42% of B2B marketers say they’re effective at content marketing. Another study by eMarketer has revealed that 60% of marketers create at least one piece of content each day which helps them to achieve success in marketing. Content Marketing Institute is hosting a webinar on ‘The secret... [Read more]

Online marketplaces facilitate shopping from many different sources on a single platform. With the entry of Google into this domain, we could assume the kind of prospects available in near future. Hanapin Marketing is hosting a webinar on ‘Predictions for online marketplaces in 2020’ on Thursday, September 26 at 1:00 pm EST. This webinar will... [Read more]

Marketing automation can transform the way you do business. It helps in several ways. For example, it reduces staff requirements, increases revenue, improves customer targeting, increases customer life-span and cross-selling etc. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation... [Read more]

Lazy Affiliate Method is a complete Done-For-You Affiliate Marketing System. Fahey provides the templates, squeeze pages, thank you pages, email copy, the offers and everything any beginner or seasoned affiliate needs to start banking passive commission without doing difficult work. This new edition of proven software brings in sales on complete autopilot. Here’s... [Read more]

Xing has reported that the Wi-Fi Alliance, organization that oversees implementation of the Wi-Fi standard , is going to launch Wi-Fi 6 certification program. According to Jacob Kastrenakes, Wi-Fi 6 includes new technologies that combine together to make Wi-Fi more efficient. Kastrenakes says, “So the point of Wi-Fi 6 is to boost speeds... [Read more]

With a strong social media marketing plan you can grow your business quickly. Today Facebook and Instagram account for the majority of social media visits. If you could create content that can deliver your message rightly to your target audience, you could achieve social marketing success. Social Media Examiner’s Jenn Herman has shared a five-step... [Read more]

With compelling and persuasive emails you can make more sales. Apart from generating sales, strong email campaigns help you to stay in touch with your prospects and customers. Exposure Ninja’s James Speyer has published a new podcast episode ‘How to write killer sales emails for inbound leads’ to help you create quality content... [Read more]

There’s nothing like a video to capture buyer attention. Brett Ingram and Mo Latif have just released software, called VideoFXPro, that creates hybrid animated videos at the drop of a hat. This new automated software can generate complete videos in seconds. You can use the videos to instantly spice up your social media, blogs, sites and offer... [Read more]

As there has been a shift from desktop computers to mobile devices, mobile email marketing is becoming very important for marketers. With this shift, Mobile’s impact on sales is growing, and email is one dimension of your marketing strategy that be adjusted to work well on mobile devices. To help you create mobile-friendly emails, CleverTap’s... [Read more]

To achieve better results from your online marketing efforts, you should optimize your visual content for your customers and search engines. Visual search is getting increasingly important day by day so you should pay attention to the creation and publishing of effective visual content. SEO Sherpa contributor James Reynolds has published an... [Read more]

LinkedIn has published an infographic ‘The Enlightened Technology Marketer: A Checklist’ for tech marketers. This checklist will help you to reach out to tech buyers through LinkedIn platform. Meghan Brockmeyer says, “Reaching enterprise technology buyers is an ever-evolving endeavor. Competition is fierce, and buyers are predisposed... [Read more]

We write a lot of content at IM NewsWatch, over 30 articles per day. It isn't easy. Even this ad, as short as it is, will take close to an hour to get right: ► We research ► We review what we find ► We write a description of the product offered. ► We polish our wording, trying to get it just right (i.e., make it both clear and persuasive.) In a sense, we don't do this work by ourselves; those who have gone before help us. We often use phrases from the original ad or the article we are curating. We don't "reinvent the wheel... [Read more]

Instagram, with more than 1 billion daily active users, has become a popular marketing platform for businesses of all sizes. A Buffer study reports that Instagram’s 800 million users see 90% of their friends’ posts. DashThis contributor Hugh Beaulac has shared an article on how you can use Instagram to promote your small business.... [Read more]

Do you want to improve your email marketing? Do you want to improve the ROI (return on investment) from your email campaigns by having more people open and read your emails? Well, here is some help. Content Marketing Institute’s Jodi Harris has shared a seven-minute email workout to improve your email content. She has shared this through... [Read more]

Ezoic Inc. team has published a YouTube video on ‘Trends in content marketing’ from Content Marketing World 2019 event. Join Whitney as she provides a look into trends from Content Marketing World 2019, annual, four-day marketing knowledge and strategy event. Learn where content marketing is heading in 2020 and some key takeaways from... [Read more]

Mark Bishop just released new software as a service for getting you good, productve rankings in Google and YouTube. He calls it 'VS Evolution'. In just 5 simple steps, you can find SEO phrases that have low competition, but are trending, for your niche. 1. Type in the root keyword. The system looks up relevant information. 2. From the list of phrases related to that keyword the system shows you... [Read more]

Your websites play an important role in your digital publishing initiatives. Today publishers use website tools to manage and optimize parts of their site growth and development. Ezoic Inc. contributor Allen Longstreet has published an article highlighting the website tools that publishers are using today. Longstreet says, “The landscape... [Read more]

A call to action (CTA) is a statement designed to get an immediate response from your audience. An effective CTA strategy gives you a chance to motivate your prospects to become customers. Exposure Ninja’s Chris Groves as published a podcast on ‘How to create the perfect call-to-action to increase leads’ featuring Lozz Newton. Groves... [Read more]

Blogging helps you to stay connected with your audience and enables you to establish yourself as an authority in your field. It has also been used by may professionals to make money online. Quick Sprout’s Lars Lofgren has shared a comprehensive article on how you can make money with blogging in 2019. Lofgren says, “I’m not going... [Read more]

Creating a long lasting impact on your prospects and customers is very important to get repeat customers and also to retain the existing ones. Social Media Examiner contributor Michael Stelzner has published a podcast ‘Personal branding: how to successfully build your brand’ featuring Rory Vaden. Stelzner says, “Do you want... [Read more]

TikTok is a social media app that allows you to record, edit, and share short videos with musical overlays, sound effects, and visual effects. This app has more than 500 million users. HubSpot’s Pamela Bump has published a comprehensive article on TikTok. In her article Pamela states why marketers should use this app. Pamela says, “Although... [Read more]