Aira has published ‘The State of Link Building Report 2021’. This report covers the following: Link Building Techniques and Tools Link Building Measurement and Reporting The Impact of Link Building Content-led link building Ecommerce and Link Building Agency and Freelancer Specific Questions In-house Specific Questions Methodology and Respondent... [Read more]

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you perform local keyword research in 2021. He says, “In this guide, you’ll learn: Why local keyword research is important How to do local keyword... [Read more]

Google is hosting the ‘Google Marketing Livestream 2021’ on Thursday, May 27, 2021, at 8.00 pm ET. The Google team says, “Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s... [Read more]

Ahrefs has published a new video ‘Complete SEO Course for Beginners: Learn to Rank #1 in Google’ to help you improve your SEO performance. With this complete SEO training course for beginners, learn how to do search engine optimization effectively. Ahrefs  [Read more]

Pinterest is a great tool to help increase links back to your website to drive more traffic. It is more effective at steering traffic back to a website more than any other social media source. Tailwind’s Alisa Meredith has published an article highlighting some useful strategies to improve Pinterest engagement in 2021. She says, “Accounts... [Read more]

Lead generation is the process of attracting, engaging, and capturing the interest of your target market. By getting more and more leads, you can enhance the chances of growing your sales. Ahrefs contributor Si Quan Ong has published an article highlighting 10 lead generation tactics that work. He says, “Getting more leads is important because... [Read more]

Rank tracking is the process of monitoring how your website performs in search engines for specific keywords. It helps you keep your SEO campaign on track and find room for improvement. seoClarity contributor Ben Bunting has shared three benefits of rank tracking. He says, “Daily keyword ranking data in SEO is a near-requirement if you want to... [Read more]

Link-buildig is one of the most important SEO tactics that helps you get more website traffic. By getting quality links to your website, you can improve its reputation in Google Search. Receptional has published a new e-book titled ‘How to build links in difficult niches’. The Receptional team says, ” In highly competitive markets,... [Read more]

Many times retargeting and remarketing are used interchangeably. Retargeting works by involving the placement of a pixel (a JavaScript code) on your website or landing page. Microsoft Advertising’s Stephanie Worley has published an article highlighting some useful strategies to get more customers with ad retargeting. She says, “Most likely,... [Read more]

Social Media Examiner has published a new video ‘Instagram Growth With Organic Content: A Comprehensive Guide’ to help you achieve Instagram marketing success. The SME team says, “Want to grow your Instagram reach and exposure? Wondering what to post? Learn how to grow your Instagram account without ads by watching this in-depth guide... [Read more]

Quality content helps you to build your credibility, captivates audiences, and increases the chances of visitors visiting other pages of your website. Go Fish Digital contributor Mike Miller has shared four useful strategies to help you write content that gets you fame. He says, “Journalists, writers, and media professionals are also more likely... [Read more]

In email marketing, your words matter the most. From the subject line to the email content, you need to be alert in your communication. Mequoda contributor Kim Mateus has published an article highlighting subject line spam trigger words. She says, “Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes... [Read more]

Searchmetrics has published a new podcast ‘Core Web Vital Testing Questions’ featuring Karl Kleinschmidt. The Searchmetrics team says, “Join host Ben as he concludes the two-part episode with Searchmetrics’ Senior SEO Strategist Karl Kleinschmidt. Together they chat about understanding field data vs. lab data. Ben and Karl address... [Read more]

MOZ has started a new Whiteboard Friday video series ‘An Introduction to Accessibility and SEO’ featuring Cooper Hollmaier. The MOZ team says, “Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In... [Read more]

To make your e-commerce website fully functional, you need to make it a one-stop destination for shoppers. By choosing the right payment method, you provide a smooth buying experience to them. Quick Sprout’s Lars Lofgren has published a list of 11 best payment methods for your e-commerce site. He says, “For those of you who are ready to... [Read more]

To produce quality content, you need to learn how to proofread and edit it. By removing grammatical errors and making your content easy to follow, you can make it more reader-friendly. Content Marketing Institute’s Ann Gynn has shared some useful content proofreading and editing tips. She says, “With your editor’s hat on, follow this five-step... [Read more]

Behavioral science is a fascinating topic for marketers. As it turns out, just about everything we do, from lobbying for a new tool or technology to presenting data to our boss, to trying to decide where to get takeout, is rooted in behavioral science. MarketingProfs has published a new podcast episode ‘This Is Your Brain on Marketing’ featuring... [Read more]

WordPress.com is a hosting service for new bloggers and those that prefer a more hands-off approach. WordPress.org allows you to host a website yourself and comes with a variety of attractive features—it’s suitable for businesses and bloggers who want a bit more control. Quick Sprout’s Lars Lofgren has published a guide called ‘WordPress.com... [Read more]

Facebook advertising is one of the best ways to enhance your reach to more and more social media users. By creating effective ads, you can attract more people. Social Media Examiner has published a new video ‘5 Costly Facebook Ad Mistakes to Avoid’ featuring Emily Hirsh. The SME team says, “Struggling to improve Facebook ad results?... [Read more]

Fleets Fleets are temporary tweets that look like vertical Instagram Stories. They appear above the home timeline and give you the power to use and interact with Twitter in a whole new way. Fleets allow you to share fleeting or transitory thoughts, and after 24 hours, they’ll disappear from view. With Fleets, you can share personal in-the-moment... [Read more]

Email marketing is one of the most successful marketing techniques. By learning about your subscribers, you can create highly relevant campaigns that bring more revenue. HubSpot contributor Rebecca Riserbato has shared seven useful strategies to help you know your email subscribers. He says, “In this post, let’s review the top strategies... [Read more]

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant. Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages. He says, “Let’s look at... [Read more]

By discovering how the best companies are adapting their strategies to get ahead of new developments in search marketing, you can plan your own SEO strategy that leads you to success. Search Engine Journal’s ‘Top SEO Insights From Leading Organizations’ webinar replay is available upon registration. Loren Baker says, “There are... [Read more]