Artificial Intelligence (AI) is one of the most promising technologies in Business-2-Business (B2B) marketing. AI enables marketers to take personalization to the next level and achieve their conversion goals. Digital Marketing Depot is hosting a webinar on ‘2020 Outlook for AI in B2B Marketing’ on Thursday, January 09, 2020 at 1.00... [Read more]

The SEMrush team has Announced the Backlink Management Course with Greg Gifford. This seven-part course will teach you some important lessons on how to improve backlink management and link building. Here is the plan of this course: Lesson 1. Backlink management basicsLesson 2. Types of linksLesson 3. Link researchLesson 4. Competitive... [Read more]

With search engine algorithm updates, the SEO landscape continues to be dynamic. There will be several things that will remain the same but in addition to them, we are going to face several new updates as far as SEO in 2020 is concerned. Search Engine Journal contributor Danny Goodwin has shared 10 important SEO trends for 2020. Goodwin says,... [Read more]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.  An agile marketing organization can simultaneously run multiple campaigns. Agile Marketing Martech Today team is hosting a webinar on... [Read more]

Audience engagement is one of the most important ways to grow your online sales. You can reach out your audience using the social media platforms and other marketing tools. Google’s Daryna Chushko has shared five ways to keep your audience engaged post holidays. Chushko says, “Congrats on completing the marathon. What happens... [Read more]

Today, every business needs web traffic so that prospects can be found and converted into customers. An effective CRO strategy enables you to increase the percentage of website visitors who take a desired action. Digital Marketing Depot is hosting a webinar on ‘The Fantastic 5: Emerging strategies to drive conversions & growth’ on... [Read more]

Effective customer experience (CX) management can help you to retain customers for longer period and improve customer loyalty. You can improve the CX by connecting with customers through multiple channels. Content Marketing Institute is hosting a webinar on ‘Creating Connected Customer Experiences’ on Wednesday, December 11 , 2019 at... [Read more]

To level up your marketing game you should use all the tools and resources available around. Podcasting is one such way to reach out your audience and promote your products and services along with the free advice. Lifehacker team has published a new video titled ‘The Best Ways to Grow Your Podcast Audience’ to help you launch and grow... [Read more]

People have started using Internet using voice-enabled devices such as Cortana, Amazon’s Alexa, Google Assistant etc. The artificial intelligence technology (AI) behind voice search has become immensely more accurate. Voice recognition accuracy has grown to 95% since 2013. Convince & Convert’s Jay Baer has shared four tips to help you... [Read more]

With new platforms content marketing continues to evolve year-by-over. Content marketing is set to evolve in different formats such as video, audio, infographics and more. Content Marketing Institute contributor Stephanie Stahl has shared 90 content marketing predictions for 2020. Stahl says, “During his rousing keynote presentation... [Read more]

Interactive content can help you to move closer to the customers and improve your sales. Conversational content can help you to improve customer engagement. Content Marketing Institute is hosting a webinar on ‘5 Ways to Turn Your Content Into a Conversation’ on Tuesday, December 17 , 2019 at 2.00 pm EST. CMI team says, “Creating... [Read more]

Social Media Today team has published a new survey report on ‘The State of Social Lead Generation’. SMT team says, “More than 320 marketers took part in the survey, which reveals some interesting, concerning and thought-provoking considerations for digital marketing.  Read this report to learn more about: The current... [Read more]

According to a Smart Insights study, there are 3.484 billion social media users across the globe. With the rising platforms, the number of social media users is expected to grow further. Social Media Today team has hosting a Twitter chat on ‘Predicting 2020 Social Media Marketing Trends’ on Tuesday, December 17 at 12 pm EST. SMT... [Read more]

Learning from real-life example helps you to improve your work. And as far as content marketing is concerned, the best way you can learn is by observing successful marketing campaigns. Search Engine Journal contributor Shelley Walsh has shared examples of six brands that create great content. Walsh says, “Instead of sharing the usual... [Read more]

The WordPress white screen of death is one of the most common WordPress errors.  This error keeps you locked outside of WordPress. When a script on your website gets exhausted the memory limit, you see a white screen of death. Kinsta contributor Daniel Pataki has shared six ways to find the WordPress white screen of death. Pataki... [Read more]

Brave, a privacy-focused web browser, has reached 10 million monthly active users. Brave is on a mission to fix the web by giving users a safer, faster and better browsing experience while growing support for content creators through a new attention-based ecosystem of rewards. The Brave team says, “Brave 1.0 was released on November... [Read more]

Rise in your website traffic can bring brighter days for your business during the holiday season. By getting more and more people to your sites, you can try to persuade them to make purchases. Outbrain’s Kelly Hayes has made available on-demand replay of the webinar ‘How to generate traffic and turn it into sales for the holiday... [Read more]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. An agile marketing organization can simultaneously run multiple campaigns. Agile Marketing Martech Today team is hosting a webinar on ‘4... [Read more]

Google’s discover ads format is in beta. The discovery ad campaigns enable you to deliver rich, personalized ad experiences to people who are ready to discover and engage with your brand. Google Discovery Ads Discovery ads appear on YouTube home feed, Gmail social and promotions tabs and Google Discover feed. MetricTheory contributor... [Read more]

Your landing pages work as central stage for the products or services you are trying to sell. You can make your landing page perform better with a strong copy that helps you to persuade your prospects to make a purchase. PPC Hero contributor Alexandria Nixon has shared five elements of a high converting landing page copy. Read Nixon’s... [Read more]

Google mobile ads refers to the ads that appear on mobile devices. These ads appear in mobile search results and on mobile-optimized websites. They bring a lot of possibilities for business growth by allowing you to reach millions of mobile Internet users. To help you better understand mobile ads, Google AdMob’s Omri Dolev has highlighted... [Read more]

Everyone want to make his products or services useful to the customers and by doing this establish strong business roots. For doing this only money cannot help you, you also need a well-thought strategy that enables you to make your services memorable. SmartCompany’s Emily Tylor has shared a four-step process to make your business more... [Read more]