10 Common Mistakes In Google Ads - IM NewsWatch Newsletter, January 13, 2020
January 13th, 2021 at 5:40 am EDT
Wednesday, January 13, 2020
SEJ Highlights 10 Common Mistakes In Google Ads
Search Engine Journal contributor Susan Wenograd has highlighted 10 common mistakes in Google ads. She says, “In no particular order, here are the top 10 most common mistakes found repeatedly in Google Ad accounts. 1. Outdated Conversions Once upon a time, you would place a Google Ads conversion tag on the conversion page, and that was that. It... [Read more]
How to Optimize SEO with UGC [Guide]
User-generated content works incredibly when it comes to getting more visitors and improving SEO rankings. The Shopper Approved team has published a free guide called ‘How to Optimize SEO with UGC’. In this 47-page ebook, learn how User-Generated Content (UGC) can dramatically improve your traffic and sales. It’s packed with over 85... [Read more]
‘Five Ways to Maximize Your Marketing Automation’ Webinar January 14 [Webinar]
Marketing automation is the key to improved performance. You can improve your website performance and improve traffic by adopting right automation practices. eMarketer is hosting a webinar on ‘Five Ways to Maximize Your Marketing Automation’ on Tuesday, January 14, 2020 at 2.00 pm ET. eMarketer team says, “Join this webinar and learn: How... [Read more]
Can you spare 5 minutes daily to build your empire? #ad
Even if you work a full-time job (or maybe, two), you can probably spare 5 minutes daily to work on an online business. It may start as a “side hustle”, but can grow into your livelihood. AS you know, online shopping has jumped to record levels in the last year. If you can spare 5 minutes per day, you can start an online store that may,... [Read more]
Amazon Trends in 2021: Expert Forecast, January 14 [Webinar]
SEMrush is hosting a webinar ‘Amazon Trends in 2021: Expert Forecast’ featuring Robyn Johnson, Dan Saunders, Will Haire, and Destaney Wishon on Thursday, January 14, 2021. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re... [Read more]
Everything You Need to Know about Meta Keywords
Meta keywords are used to give search engines more information about your website page’s content. By using meta tags, you can attract more visitors from the search engines. Ahrefs contributor Joshua Hardwick has published an in-depth article on meta keywords. He says, “It’s important to remember that there’s more to SEO than Google, so... [Read more]
SEO Planning: Securing SEO Resources [Podcast]
Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Securing SEO Resources’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he concludes SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to secure the right resources to... [Read more]
Improving Content Performance Using Free Images
SEMrush contributor Amanda Milligan has shared a list of eleven sites to find free images for your content. Milligan says, “Continue reading for a list of selected sites containing free-to-use images to boost your content. And before choosing images, we recommend you use the SEMrush Content Marketing Toolkit to find trending topics and keywords that... [Read more]
Is It Time for SEOs to Adopt a Growth Mindset? [Podcast]
Rank Ranger has published a new episode of its ‘Ths In Search SEO’ podcast titled ‘Is It Time for SEOs to Adopt a Growth Mindset?’ featuring Yuriy Yarovoy. Listen to this episode to learn: How a growth mindset relates to SEO and how it opens new opportunity What does a growth mindset in the context of SEO actually look like? Why... [Read more]
How to Grow Your Facebook Group: 4 Steps [Video]
Social Media Examiner has published a new video ‘How to Grow Your Facebook Group: 4 Steps’ to help you grow your Facebook group and get more members. The SME team says, “Want Facebook to recommend your group? Looking for ways to quickly grow your Facebook group? Facebook marketing expert Dana Malstaff shares four ways to grow your... [Read more]
Converting More Prospects with Email Sequence
Email is one of the most trusted marketing tools. Among the rise of fall of several online tools and platforms, email has been a constant support to businesses in terms of marketing and communication. Social Media Examiner’s Dana Malstaff has published an article highlighting some useful techniques to convert more prospects into customers using... [Read more]
Improve Your SEO Performance with These SEO Metrics
SEO is the life and blood of your business. It helps you reach out to the right audience and grow your sales beyond boundaries. Terakeet’s Jonas Sickler has published an article highlighting 15 most important SEO metrics to track performance. He says, “Let’s look at the 15 most important SEO metrics you should be tracking on a regular... [Read more]
Best Social Media Platforms for Business
Social media promotion is one of the most beneficial ways to grow your business online. By tapping the right opportunities, you can continue to expand your online presence using different social media tools. Constant Contact’s Patrick Gillooly has published an article highlighting best social media platforms for business. He says, “The... [Read more]
11 Email Design Trends for 2021
To achieve marketing success in 2021 you need to be using all the tools that offer you an extended reach. Email remains one of the best performing marketing technology. Uplers has shared an infographic highlighting email design trends for 2021. The Uplers team says, “A lot has happened and unexpectedly changed over the past year. No wonder brands... [Read more]
Seven Ways to Get New Visitors to Your Blog
Launching a blog or website is a really easy thing today. But creating the first great impression on your target audience and maintaining it is the challenge. Tanya Mimi has shared seven strategies to help you get new visitors to your blog or website. She says, “Writing great content alone won’t generate traffic to your blog. Don’t get me... [Read more]
How to Get Consistent Traffic to Your Website
Getting quality website traffic is a concern for most businesses out there. By creating an appealing and user-friendly website and adopting the right SEO strategy, you can continue to thrive your business online. Tanya Mimi has shared some useful tips to help you get consistent traffic to your website. She says, “You should stop using short-term... [Read more]
SEO Competitive Analysis for B2B [Video]
MOZ has published a new Whiteboard Friday video ‘SEO Competitive Analysis for B2B’ featuring Joyce Collardé. The MOZ team says, “In the B2B space, it’s important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility... [Read more]
Seven Steps to Creating Your Content Marketing Strategy
A strong content marketing strategy can help you to reach your publishing goals and achieve the desired results. Content Marketing Insitute’s Ann Gynn has shared a seven-step plan to help you create your content marketing strategy. She says, “Frankly, you already have a personal brand. From the moment you engage with people, they form perceptions... [Read more]
Five Content Marketing Trends for 2021
Effective content marketing campaigns can help you to grow the influence of your business and improve your sales. As we move to 2021, it’s time to review what’s ahead in the content marketing domain. Convince & Convert contributor Ann Smarty has shared five content marketing trends to watch in 2021. She says, “As the COVID-19 pandemic... [Read more]
How to Do Online Competitor Analysis [Guide]
Search Engine Watch has published a new guide ‘How to Do Online Competitor Analysis’ to help marketers improve their marketing with online competitor analysis. The SEW team says, “Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight because in many... [Read more]
How to Master Facebook Ads and Messenger Bots [Podcast]
Convince & Convert has published a new podcast episode ‘How to Master Facebook Ads and Messenger Bots’ featuring Amanda Robinson, the Founder of The Digital Gal. Listen to this episode to learn: Why you need to find your social media superpower while having general knowledge about other platforms What people are doing wrong on social... [Read more]
Your Guide to Improving Data with Google Analytics 4
Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns. Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4. He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and... [Read more]
Organic LinkedIn Marketing: Proven Techniques for Marketers [Podcast]
Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis. Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work... [Read more]
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