Organic SEO is one of the cheapest and best long term strategies for growing your website traffic. But first, if you don’t know what is SEO, don’t worry. If you’ve never heard a new language, you can’t feel bad for not knowing it. The digital world is simply a new language.

But if you’re planning a trip to a foreign country with a foreign language, you’ll want to at least learn the basic handful of words to navigate while there. For most business owners, it’s the same with the online world.

You don’t need to know how to fix a car to drive it, but you do need to know the basics of car maintenance to be sure you don’t run out of gas or oil. You don’t have to know how the car runs, just how to drive it and manage the dashboard.