Ideation tools can be complex or uber simple. You can probably guess which approach we favor. Quick as a flash, ideas can come as a spark of inspiration, an awakening... a quickening, as awareness, or reflection... and they can disappear as quickly.

Ideas are ephemeral entities that live in the vaporous ether that permeates, envelopes and protects life on our planet. They come and go like clouds on a windy day. Here now, gone in a minute, before they've had time to precipitate their essence into your conscious mind.