When it comes to brand building, your number one consideration is your audience... your customers and prospective customers.
It's easy to miss this essential success ingredient of branding and brand building. For most creators the business side of things is not our strength because we just want to engage in our craft and create our art, write our words and books. Creators just want to create things.
Many creatives are even inclined toward disdain or at least a distaste for the business side of things. However, there's another way to look at it.
