Often small business owners decide to write the words for their website as a way to save money, but weeks turn into months (and years), before finally some scratched words are cobbled together after months of angst and pain. This lost time is lost clients for their business.

To help make it easier if you decide to DIY website words, here is a beginner’s guide on what to include on each website page.

Home Page

Your home page is the first page most people see on your website. (Some people may arrive at a blog post first because of search results).

Think of your home page as the MC at an event introducing the next speaker. You want people to know that they are in the right room, who the next speaker is, a bit about them and what they will be talking about.

You only have a few seconds for people to convince people that they are in the right place and that you offer something they are interested in knowing more about.

There are 3 customer questions that every website needs to answer in those split seconds.