You Need to Build Trust

Before your client assesses what you are offering, they first assess whether or not you are to be trusted.

This assessment of your trustworthiness happens in a microsecond and is based initially on first appearances and gut feel.

How your website or marketing looks, the design of your marketing collateral, the photos and images that you use and the words that you choose for your website, all form part of the assessment of your trustworthiness.

Your number one priority in marketing your business is to build your perceived trustworthiness in everything you do.

You don’t need $20,000 websites with all the bells and whistles that have taken 18 months to create.

You just need a fast-loading website that works on all different mobile and desktop devices, looks decent and modern and is as secure as possible from hackers.

You don’t need business cards made of artisan paper hand-stamped by remote Amazon tribes in pigment made from crushed beetles. You just need business cards that are easy to read and don’t feel “thin” as people will make snap psychological judgements based on feel and weight.

If you are judged as untrustworthy on the basis of your first impressions, your potential client will disappear into the valley of lost opportunities.