Subject: Should You Put Your Prices on Your Website?

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Should You Put Your Prices on Your Website?

One of the commonest questions I get asked is if people should include their prices on their websites. The answer to that depends on who you ask. Ask a customer and you hear a "Hell Yes!" Ask an owner and the answer is fuzzy. In this post we explore reasons you may want to add your prices (along with some reasons not to include them.)

Middle aged man thinking about $

“How much is it?” (Or if you are a true Aussie, “Owmuchizit?”)


Unless you are one of those billionaires currently exploring migrating into space, before you stick your hand into your digital or old-school cash wallet and fork over your money, you want to know how much something costs.


Your mind then does a few thousand calculations where you compare the cost against a complex mental list of needs, wants, your cash flow, expectations, peer and loved one pressure, and lastly, your ego. If the calculations are successful, then you hand over the money.


We all know that we do it yet asking someone if they will be putting their prices on their website is generally met with all the horror of asking a parent of toddlers if their child would like a red cordial with their meal.


I am not talking about e-Commerce websites here – having prices on these sites is a given. I am talking about your average suburban service or trade-based business. Should you put your prices on your small business website?


10 Reasons You Should Put Prices on Your Website


Placing your prices on your website is a uniquely personal business decision and takes more than a bit of strategic thinking and bravery. I get that!


To help you think through the implications, here are ten reasons you may want to add your prices to your website.

Read the rest at the blog

Business Idea of the Week

This is the perfect time to research your competitor's websites to see if they have included their prices.

 

Search your top 20 competitors and note down any rates they have displayed, along with anything else that you can spot that helps prove their credibility or build trust.


Use this for inspiration - Don't steal the content!

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Middle aged woman holding a light sabre and yelling at a tornado with tech in it. Words:Online without the overwhelm

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