If you blog for your business, you know
that each blog post takes way more time than you care to admit to plan,
research, write, edit, format, upload and publish.
This doesn’t take into account all the popping back in to fix the
typos you swore that weren’t there before you hit the publish button.
(My record was seven pop-backs for bits I had missed – accompanied by
many naughty words that would have made my tiny grandma blush).
If you put yourself through all that angst, you want to get the most mileage out of each blog post. Right?
Most businesses share a link via their Facebook page and perhaps
LinkedIn. They may also send out a link in an email to their list before
rubbing their hands together with a satisfied smile and saying,
“Woohoo! Done!”.
All of these are eminently worthy places to share your blog post, but
if you stop there, you are missing one of the most important places to
share your blog post: Your Google My Business listing.