Getting testimonials for your business doesn’t have to be hard. Here’s the ultimate guide on what to say when you ask for a testimonial to ensure that you receive brilliant testimonials from your clients. 

Testimonials are the secret sauce of all business marketing. It doesn’t matter if you are marketing a product or service or want to support a staff member, colleague or business; a testimonial is one of the most powerful things you can use.

Why? Humans are social animals. Most of us want to know others have tried and been happy with a service, person or product before we are willing to put our hard-earned money on the line.

If you have two products, services or people that you need to choose between, you generally pick the one with a glowing testimonial over the one with none. In many cases, you are happy to pay a higher rate just because you can see other people are satisfied with the product, person or service.

In this two-part series, we will take a deep dive into the world of testimonials: How to get them, and how to give them.