Research indicates the majority of Law firms are not aware that platforms such as LinkedIn and Twitter ARE a catalyst to drive new business. Findings also indicate most firms are not aware of the analytic tools available and how these are used for accurate targeting and  lowering the cost per client acquisition. 

Regrettably, some Law firms are reticent about monetising social platforms. Feedback includes: lack of understanding, tried it but it didn't work, never tried it but don’t like it, no staff, not appropriate, lack of time, other priorities or cost.