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Improving your firm's revenue & profitability while cutting the costs of customer acquisition is easier than you think.
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Research indicates that 50.3% of IFAs rely on word of mouth or recommendations for new clients. The remainder are using social media as a vehicle to acquire high net worth individuals and the right kinds of business. .
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| The defining factor is how platforms like LinkedIn and Twitter have been re-purposed to work as a client acquisition vehicle. The power of the analytical tools at the in back end of these platforms has not been fully exploited by this sector. Instead their use is limited to being a mouthpiece for a firm's news, awards, charity or office events. Grace Maddison is an IFA Marketing Specialist. We can help you improve your client acquisition program. |
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