A question came in from a reader. I'll write it here (mostly) verbatim:
“I don’t understand the connection between Google Ads and my website. How is it supposed to work?”
My reply?
Well, your ads are supposed to put forth a unique offer, a unique message, and should bring a certain percentage of the people viewing your ad to your site.
What do most studio owners do?
They Google how to write a good Google ad. They get a template. They wing it.
Next?
Your website is there for one purpose: getting contacts. And, on that site, there are about two dozen things that should and shouldn’t be there.
There’s an optimal path from homepage to contact form.
Your lessons page should have 7 key pieces of information… and not much more than that (otherwise people lose interest and leave your site without signing up).
And what do most studio owners do?
They do what comes naturally. They look at other studio sites and imitate those. They load their site with information…. Instead of a compelling offer crafted using a specific formula.
They write what seems logical.
In other words… They wing it.
Don’t make this mistake.
Take my plan. Implement it. Get the results.
This is why I created Studio Marketing Masterclass…
I want to give other studio owners the tools that I did not have at the beginning of my journey:
A solid plan for incredible growth
Templates for ads, for websites, for emails, and for a persuasive online presence
Personalized studio marketing help
A feeling of confidence because you aren’t “winging it”
If you want to get more students in 2022…
You can apply to join the Masterclass this coming Monday, November 8th.
Just click the button below to receive the application next Monday. You will be redirected to our free resources page, and your response will be noted.
If you've already signaled interest in a previous email, you don't have to do anything now... I'm just sending these emails to be helpful.
