This email is for studio owners that are focused on growth and enrollment during the fall rush that is happening right now. Today, I have another video Q&A for you.

I recently had a chat with Meredith, the owner of a 200 student music school in North Carolina.

Meredith’s terrific question is:

“How do you attract the "right" kind of customer? Oftentimes if we do a free trial lesson or discount to increase sign-ups, we get people looking for a deal but then they don't want to do lessons weekly for reasons such as not being able to afford it, the distance is too far, too busy? I think it is a bit challenging for me to find the right balance between enticing new customers and setting the expectations that lessons are a weekly commitment that take place at the same time and day each week.”

In this video, you will learn:

• We go into depth on why 50%-80% of her trial lessons are flaking out on her - and what to do to reverse this challenge
  
• I teach a strategy that will increase YOUR reply rate
  
• Pop Quiz: What is the first thing parents look for on your website? 99% of owners get this wrong
  
• What strategy you need to implement if you have high retention but low enrollment
  
• What my 5 year old can teach you about your website
  
• How I use “The Greatest Showman” in my marketing (this is towards the end of the video)

We are SMACK in the middle of the fall rush season… you do not want to miss this video that can SUBSTANTIALLY improve your enrollment… and increase your conversion rate for new students!