For the past several months, COVID has made life and business challenging for those of us who own and operate a music studio or music academy.

But, I have learned something that I want to share with you.

Most studios that I work with (and this is 100s of studios) have lost on average about ~10% of their student base.

This is true of small studios (less than 50).

It’s true of larger studios (200+).

Sure, there are exceptions. I’ve seen anecdotes on social media from some that they lost 25% or 50% or even 75% of their student base. That’s tough, and I feel for those studio owners.

But, these are the exceptions.

In observation of the majority of studios… I’ve learned something.

I work personally with a dozen studio owners every week. Here’s a look at my client calendar for just the past 3 days:

I’m getting a lot of information from people. What I’m hearing over and over again is that:

• Parents switched to online lessons fairly easily
• Parents are raving about their online lessons
• Some parents are even talking about sticking with online lessons

I cannot help but notice something… This is subtle, but there is a huge implication to be drawn from all of this.

When given no choice, parents don’t really care about the format of the lessons.

Now, this is something that I’ve noticed in times past.

We have a lot more flexibility than we think. Parents are more open that it would seem… if we understand how to persuade them.

How to Fill a Group Program

A while back, I wrote an ebook called “How to Fill Your Group Lesson Program.”

You can download this ebook for free.

This short book gives away the strategy that I used to begin my group lesson program… and help 240 studios begin their group lesson program over the past few years.

The center point of that strategy is simply this:

Parents will accept a format provided we do 4 separate actions.

If you have interest in starting a group lesson program (whether online or in person)… or any kind of program… I strongly recommend downloading this ebook.

The world is slowly opening up for business again.

In some states, my group lesson studios are preparing to resume in person operations (with precautions).

And in other places (with more restrictions), studios are doing online group lessons and experiencing success.

Now is the time to start preparing for fall.

Whether you teach piano, guitar, drums, or strings… if you want to do this, it’s possible.

Parents will welcome it!

Very best,
Daniel

PS> When you download the ebook, you also will get a number of other resources from me on group lessons.

If you want to learn about group lessons… or you’ve always wanted to run a group program… these resources will be extremely valuable for you!