Yesterday, I released a video about what parents are actually buying in your studio.

Many of the videos I create are “tactical”... it specifically teaches how to solve a problem.

This video is different. It’s much more high-level and strategic.

You will need to put on your thinking cap for this one and think about the implications for your studio.

I made several points in this video:

1. We aren’t just selling lessons… parents are actually buying something else
2. Everything in your studio is marketing (this is a big concept, and I dig into it at the beginning)
3. There are 3 “threats” that every studio faces in 2019 - and I show you how to protect yourself from those threats
4. There are 5 ways to handle the “Practice Problem” - no matter what instrument you teach, no matter whether you teach group or private lessons

Candidly, this video was tough to make. I’ve been thinking about this topic for a while… and I even get off to a rough start at the beginning. I struggle for words at a few points.

But, I believe the topic and concept are worth listening to, thinking about, and dealing with in your studio.

Would love to get your feedback and start the conversation with you.

Click here to watch the video:

Throughout the month of September, I am creating videos, posts, and resources to help you with your studio growth efforts.

If you have a question or a comment or would like me to make a video on a specific topic… just email me. I’ll make a video for you!

Very best,
Daniel

PS> Do you want to make at least $1000 more per month in income (or the equivalent if you are outside the United States)?

If so, I have another video for you. It’s a video from my Masterclass training. You can watch that by clicking here.