Five years ago, I coined a term to describe the increase in inquiries that I received each year before school began.

The Fall Rush. 

Over the next few weeks, I’m going to be sending you resources, tips, and goodies about how to take advantage of this seasonal increase in music lesson interest.

Here’s today’s marketing lesson:

3 Hacks for Getting More Students During the Fall Rush

#1. Set a target goal for how many people find you.

Most studio owners set a goal number of students they want to get.

This is a bad idea.

There’s too many steps between that goal and your present reality.

What you should do instead is...

Set a goal for how many people find your website. You can control that much easier.

Make a goal that in the month of August and September you will get 300 NEW visitors to your website or main social media profile.

#2. Make an offer they can’t refuse

Most studios advertise “music lessons”... and in describing their lesson program, they sound like almost every other lesson program on the planet.

If you want more enrollments and better customers… you must differentiate your program.

Doesn’t have to be flashy.

Doesn’t have to sound “salesy.”

But, it must be persuasive.

There are 8 distinct ways I made my lesson program seem unique and persuasive to potential customers.

It’s a formula that I learned from some of the most brilliant marketers on the planet.

In a nutshell..

I learn what my customers want and I follow a specific formula to communicate that they’ll get what they want.