The only marketing I "failed" at

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Subject: The only marketing I "failed" at

Back in college, I took a class on how to build a website.

When I graduated in 2004, I came home and the first thing I did was build a website for my new piano teaching business. (You can find that early version on the Wayback Machine! The images are broken though)

Most “small-time” private studios didn’t have a website at the time… So, this really helped me to stand out.

During those early days of the Internet (pre-social media!!!!) as long as you had a website and it was coded in a decent way, you could RANK and get free traffic. Lots of free traffic!

I got my early students because when you Google’d piano lessons in my city… my website was the first one that showed up.

Back then, any Joe or Jane Schmoe in our industry could “do” SEO and rank in Google or other search engines.

But then… the Internet got sophisticated.

And by 2009, I was buried. SEO didn’t work for me anymore.

Bigger players with deeper pockets came in.

More and more studios were using websites by this time.

And within the next few years, the big “teacher directory” websites took over… Thumbtack, Yelp, Lessons.com, etc.

SEO got too complicated, technical, and sophisticated for a single person to do it really well.

Now?

It takes a dedicated professional team to do SEO in such a way that will help a studio to profit.

But… if you get it right…

This is one of the few music student lead generators that actually gets LESS expensive over time!!!

If you’d like to learn more about this… don’t miss this video that we released earlier this week:

Watch the SEO Video

As with most of the videos we’ve sent out lately... this video is a bit longer… but it’s because we go in depth and clear up a lot of myths that circulate in the Facebook groups about SEO.

Here’s what we cover in the video:

0:00 What is SEO and how can it get you more students?
1:19 Adam's Background... and how he came to know what he's teaching here
4:06 Adam explains how he is getting 60 leads per month in his studio
5:26 How are you able to generate so many leads? Can you explain it to a "novice"?
8:15 How long does it take to generate a steady flow of leads?
12:21 Short-term marketing vs. long-term SEO strategy - the "balanced" marketing diet.
17:25 Is SEO something studio owners should do on their own?
23:15 Optimization vs. Creation - Getting Results
26:28 "Never Listen to Google Contractors!"
29:28 What are your thoughts on web developers who do "basic" SEO? *Controversial*
34:00 Should we trust someone selling a $200 - $400 / per month SEO package?
35:11 What's actually in a professional, robust SEO package - like the one you've built?
39:15 How much time does it take to do SEO on your own?
End of video: Conclusion

Conclusion

If you like this content, and want to see more like it… send me an email and let me know!

And - watch out next week. We are putting together an opportunity for a few studios to work with me and Adam. If you’d like to jump to the front of the line - just send a reply right now.

Ask a Question or Reach Out About SEO

Have a great week!

Very best,

Daniel

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Subject: The only marketing I "failed" at