So, here's the problem with advice like this... and similar advice that "studio growth gurus" put out there.

Yes, it is true that big schools are getting 250, 500, 1000 visits per month (and thus, generating lots of leads).

But...

This advice is attempting to reduce an irreducibly complex process to a single piece of advice.

Life doesn't work that way.

I tell you to get 500 visitors... and the immediate questions come up:

"How do I do that?"

"Should I use Facebook ads?"

"What if I can only get it to 100 visitors?"

"How do I even know how to count the people who are visiting my site / Facebook page / Instagram profile?"

It's like trying to train just one of your fingers to play the piano or guitar or violin.

It doesn't work that way.

If you are going to grow your student base (or play music on an instrument)...

You must know everything that you have to do (i.e., understand how marketing a studio works).

You must do it well.

You must do everything well simultaneously.

I'm going to dive deeper into some of those other studio marketing components throughout the month of April.

However, if you'd like to learn the basics, check out our beginner studio marketing training: