This week, I've focused on messaging.
Communicating your value to your customers.
In today's short video, I want to give you a simple, powerful idea to wrap this up...
And, it's from a relationship book that was popular 30 years ago.
(Timeless ideas are worth talking about :))
In this video you will learn: What your customer's "job" is (and how it's bad for you) How to stop people undervaluing you or fighting you on a rate increase The way to get anyone to buy anything (not an exaggeration - it's right at the beginning of the video)
Click below to watch:
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