You are receiving this email because you signed up to receive educational emails from Grow Your Music Studio. I’m going to send you a few emails this week about a particular way that you can improve your studio business. Let’s jump in… As you might know, there are Facebook groups for music studio owners. Recently, I decided to run an experiment. I went to the search function in several of the groups and typed in these words: “Stressed” “Angry” “Hurt” What I found were lots of impassioned posts about the injustices that we studio owners face in our career! I decided to focus on a particular issue: money. Here is a sampling of the issues that I found: - A teacher angry because someone quit and they owed for one lesson… $32.
- A teacher angry and stressed because someone disputed them on a book fee ($6)
- A teacher upset because a student used their restroom and broke their soap dispenser (I imagine could be replaced for less than $10?)
I would point out that each of these posts had MANY supportive comments, as well as tons of comments from others teachers and studio owners who ALSO had something like this happen to them. In each case, the teacher was asking for advice on: - How do I prevent this from happening again?
- What should I do to collect on the money that I’m owed?
- Should I change my policy to prevent future losses like this?
Here’s the point: Instead of focusing on such tiny losses, why not focus on creating a career in which this barely registers for you?
In other words, if you were making $150/hr or $225/hr teaching music… would these events be so upsetting? Or would your life and career be so full that you don’t even care?!?!?!?As it turns out, I can actually speak to this question. This question is not hypothetical for me.
Studio Owners Should Make What They Are Worth
For nearly a decade I’ve made about 3x the hourly rate that the average studio owner makes.
Over time, I just stopped caring about all of these details.
I moved to a no limits makeup policy. I didn’t require notice for people to leave the studio. I would give books away to studio members on a frequent basis. I stopped charging for my recitals.
Now, do you have to do these things? Of course not. You might feel strongly about one or more of these things.
At one point in time, I did, too.
As it turns out, when you are in the top 1% of income for your industry, you stop caring about what the majority of your colleagues care about.
When your life and career feels rich and full and exciting, you operate from a place of gratitude and generosity… instead of trying to scratch and claw for every penny that you can get.
Ultimately, it’s about choices. The choices that you get to make when you are at the top of the field.
I Am Going to Show You How
This month I am going to show you how I created this career. Specifically, I’m going to teach you: - How I moved to a group lesson program in my studio
- How I increased my retention and parent satisfaction
- How I increased student commitment in my program
- How I improved the quality of instruction in the context of group - so much so that my students began scoring very highly on the Royal Conservatory exams
- How I’ve helped 215+ studios do the very same thing
I’m only going to email you a few times about this… If you would like to learn more, I invite you to click the button below and download a short ebook that I wrote called: “How to Fill Your Group Lesson Program.”I will show you all of this… and more. But, if you want what I mentioned above in that list, you do have to click the button below, otherwise you won’t receive these emails. If you don’t click, you won’t receive many more emails about group for the rest of February.
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