What if you could stop studio families from quitting?
What if you could keep them for the long term?
What if the average student in your studio stayed with you for several years longer than they do right now?
These were some of the questions that my client Stephanie asked me recently.
So, we scheduled a time to have a coaching session around this question.
And - I filmed it… so you could get value from this interview.
I also coached her on these ideas and topics:
- Steph’s background and the evolution of her studio (skip to 1 min: 47 sec)
- The big question that prompted this entire interview (skip to 3:50)
- The struggle with parents that just want piano lessons to be “fun” and let their kids quit when it’s not… and how to solve this struggle!!!! (6:45)
- Defining the ideal studio family and the ideal length of time students should take lessons (8:32)
- Steph’s current plan for keeping families at the studio for longer… and what you can take away from this plan!!! (14:36)
- Parents need more education than their kids… their ignorance can impact your profitability. Here’s what to do about it!(17:15)
- They key to keeping your numbers high and keeping your studio families interested and happy (22:31)
- Avoiding Exhaustion! Motivating beginners is a fool’s errand… here’s what to do instead (26:33)
- Why mental stress may be the reason students struggle to learn basic concepts… and what to do about it (28:31)
- How to weed out families and students who don’t fit the your vision for the studio (32:16)
- The #1 thing I recommend for causing parents to take lessons more seriously and filtering out families that will flake out on you after 6 months (33:55)
- Training your staff (or yourself!) on a strategy that gets you the kind of students you want (35:30)
- The things you need to consider before hiring teachers (38:11)
This is just a handful of the topics we cover. There’s so much more that isn’t even listed here.
Take some time out of your week to listen in on this high value coaching session!
