Sticky Buns and Hotshots

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Subject: Sticky Buns and Hotshots

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You are receiving this email because you signed up to receive helpful, educational emails from Grow Your Music Studio. Throughout December, I’m going to be sending you positive stories and helpful thoughts about studio business.

This is leading up to enrollment for the January class of Studio Marketing Masterclass. More details on that later in the month. But for now...

Let’s get started!

One of the great business success stories of the last 10 years was that of Kat Cole… the youngest woman ever to lead a global food brand.

I’m inspired by her.

At 32 years old, she was put in charge of Cinnabon… She turned the brand around, and led her division to over $1 billion in global sales in under 4 years*.

My metabolism isn’t fast enough to eat these things anymore. :)

I read about her years ago, and learned something from her that I’ve never forgotten.

I want to share that with you today.

The Hotshot Rule

It’s called “The Hotshot Rule,” and I’ll let Kat explain*:

“It’s the concept that if a ‘hotshot’ took over your job today, they would not be burdened by the complacency that comes from progress. If someone took over my job…they’d have the fire in the belly to look at the things that I saw as progress and call it unacceptable.”

Now, at first blush, this could feel like yet another guilt-inducing piece of advice that screams: “You aren’t doing enough!”

But… I take it to mean quite the opposite.

If you feel overwhelmed or lack direction in leading your studio, it could be that the key to unwinding that is in the “Hotshot Rule”.

Often, when I’m coaching my studio clients, I look for things to SUBTRACT from their business.

I’m looking for ways to make their lives SIMPLER… not more complex.

Instead of constant posting on social media… let’s build an ad campaign that brings you students on auto-pilot for the next seven years.
Instead of loading your website up with tons of information that parents don’t care about… let’s cut this site down to 4 pages and optimize it.
Instead of getting on the endless treadmill of “entertaining students” with games and prizes and apps and technology… let’s make those students amazing sight-readers so that they feel like an expert at music. THAT is the “secret” to retention.
Instead of constantly searching for qualified teachers for your music school… let’s build a high-margin program that allows you to pay above market rates that will attract (and keep) all of the best talent in your area.
Instead of working 70 hour weeks running your business… let’s set you up with an executive assistant that can do everything from managing your billing to planning your recitals for you.

These aren’t hypothetical situations…. This is just a small sampling of the ways that clients of mine have simplified and improved their business in the past year. All of these things have happened.

Now It’s Your Turn

Now it’s your turn… Ask yourself these questions.

Where does your business feel confusing?

Where does it feel complex?

Where does it feel stagnant?

Where would a “hotshot” come in and say: “This has to change!”?

Doesn’t matter if you have a studio of 5 or 500.

Write me back and let me know.

And - if you feel that these questions don’t apply to you… if everything is perfect (or near perfect) in your business… write me back! I want to hear about your success!

Have a great week!

Very best,
Daniel

PS> I will be sending you a number of emails throughout the month of December helping to prepare you for success in 2020. Keep watching out for these!

On the other hand, if you don’t like receiving helpful emails, you can unsubscribe by clicking here.

*Source: CNBC

DPMS, LLC, 7915 S Emerson Avenue, Suite 163, Indianapolis, IN 46237, United States

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Subject: Sticky Buns and Hotshots