Do you have any of these 10 problems in your music school or music studio?
Problem #1 - No One Responds to Your Posts
You post in Facebook groups, your personal profile, or your studio business page and you get no or low engagement, no messages or requests for lessons, and you cannot rely on it as a “predictable” system.
Solution #1
Create a razor sharp offer that cannot be ignored by your ideal customer (either an adult student or the parent of your ideal child). An offer isn’t just an ad… it’s a special promotion that people feel compelled to take advantage of.
Problem #2 - Traffic But No Leads
You have tried a variety of marketing techniques (ads, fliers, digital marketing, Instagram, Facebook, Craigslist, Groupons) and you get traffic but NO LEADS. No contacts.
Solution #2
Test your messaging and offer using the #1 tool that I recommend for studios. Troubleshoot THAT channel, get results in THAT channel, and then scale up from there.
Problem #3 - What Worked for Someone Else Isn't Working for You
You try a marketing channel or technique that you learned somewhere, it doesn’t work… but you don’t know why.
Solution #3
Easily learn the “Primer” level system of tracking your marketing system that takes only five minutes a week. Seriously… you can diagnose the health of your student just by keeping tabs on a few “vital signs” in your studio. (see button below)
Problem #4 - You Are Invisible
Not enough people know that you exist. Not enough visitors to your website, your Instagram, your Google My Business, your Google maps listing, or your Facebook business page.
Solution #4
Increase your the number of people discovering your website and social media profiles. Then... convert them using your razor sharp messaging from Solution 1. In other words, get more people to find you!!!!
Problem #5 - Spent Money on Ads... No Students
You tried Facebook ads or Google Ads. You spent money (200? 500? More?). You got traffic but no results, i.e. more students.
Solution #5
You have to optimize your ads, website, and landing page to convert that traffic into leads. It’s not just enough to get people to find you… you have to give them something to get excited about on your website and social media profiles!
Problem #6 - Ads and Funnels Are Confusing to You
You tried to use Google Ads or Facebook Ads. You felt confused and overwhelmed. You either gave up or you went ahead and ran the ads, but you knew *deep down* that it probably wasn’t right.
Solution #6
Have your ads and funnel checked by a professional. Have your results checked and suggestions made for improvement. Or, pay for someone else to run it for you.
Problem #7 - Disappearing Students!
Do people contact your studio and then “disappear”? You follow up with them but they are impossible to reach?
Solution #7
It’s possible that people are “bored” by your website. Increase the power of your offer and implement a respectful but effective follow up system in your studio.
Problem #8 - People Go Cold After Trial Lessons or Phone Consults
We invite people in for trial lessons… but most of them don’t end up becoming students. They go really cold after a phone consult or intro lesson.
Solution #8
Create a powerful, persuasive phone script for closing people over the phone. Create a powerful intro lesson that allows a new student to quickly succeed and have fun at the same time.
Problem #9 - Families are Uninterested in Your Camps and Programs
You want to increase studio revenue with special programs like summer camps, preschool programs, practice clubs, band programs, or other workshops and special events… but response to these events is weak (at best).
Solution #9
You need to create a powerful, unique offer for each of these programs using proven templates. All you have to do is Google “copywriting formulas” and you’ll find millions of ideas on Google… for free!!!!
Problem #10 - Total Overwhelm and Not Enough Time!
You’re not sure how to best use your time. You feel overworked and pulled in 100 different directions. You’re not sure what will give you the most results.
Solution #10
You have to understand what truly drives revenue and growth in your business so that you can even know how to prioritize your time each week.
What’s your score? How many of these problems do you have?
Throughout the month of November… I’m going to show you how to solve all of these problems.