My wife sends me all kinds of weird stuff throughout the week in my emails and texts.

This video is one of them. I frequently caught her rewatching this video and laughing hysterically.

Honestly?

This video has more humor and drama than most Oscar-winning movies. And, it’s only a minute long.

It’s well worth the watch (click the picture to watch):

I don’t know what she thought was going to happen… but when you do what she did, there’s a pretty predictable outcome.

She got exactly what she planned for.

Now, you might think to yourself: “Why is Daniel sending me this video? What could this possibly have to do with studio growth and business success?”

I’m so glad you asked.

If you watch the video above, you'll pinpoint the EXACT moment she realized that she messed up.

Yeah... I've felt that. Have you?

Getting What I Planned For

Below is a semi-complete list of things that I did to attract students during my first five years of teaching music:

• Post business cards on bulletin boards all over town
• Sponsor a baseball team
• Read tactical marketing books that taught general concepts of advertising
• Ran newspaper ads
• Ran incentive programs where I would pay current students to tell their friends about me
• Made brochures and door hangers and went around all the local neighborhoods hanging them on doors
• Paid several thousand dollars to have postcards mailed to 3000 homes in my area
• Posting in random Yahoo! Groups for my city in 2004 hoping that someone would see them (I was about 10 years early on that strategy… because that works really now for Facebook)

What was the outcome?

Did I get the results I was looking for?

Well, not really.

I can’t remember what I was expecting (it was so long ago), but...

When you do ineffective things… you get ineffective results.

I got exactly what I planned for.

Having worked with studio owners for many years now, I know that this is the experience of most studio owners, too!

They try a tactic… spend money on ads… pay or barter with someone to build a new website… join a cheap or free “studio business support group”.

They think it’s going to go well… and then:

Nothing. Or worse.

Well - I’m here to tell you… I’d like to help.

The Month of September

Studio owners ask me…

“What is the most effective way to market my studio?”

They want a result… and they want to know the actions they need to take to get that result!

The month of September is going to be dedicated to answering that question.

Every day I will be sending an email, creating a video, or sharing a resource with you that will help you get the results you want.

I want your plans and your actions to be in alignment… so you can grow your income, work with the students you want to work with, and get control of your time and focus.

I have many surprises in store… keep an eye on your inbox.

Very best,
Daniel

PS> Did you take my survey? Last week, I sent a survey asking for your most urgent studio growth and marketing questions. If you haven’t filled it out yet, there’s still time to do it!