If those statements above feel really true, then I want you to read carefully.

I'm going to help you solve those problems.

First, answer these questions in your mind. Or write the answers down on a piece of paper.

What do you believe is true about the world? About music?

What do you believe is possible for your student?

What ignites YOUR passion about teaching and sharing music with your studio?

I ask, because...

Your answers determine the programs you offer and (just as important) how you communicate about them.

You have to have both. This is very important!!!!

I work with studio owners every week who passionately communicate to me what makes their studio unique. I see the results they get for their students.

But - when I see what they write, what they post, how they present it to the world, how they communicate...

There's a huge disconnect for me.

The value does not come through.

And - I promise you - there's a huge disconnect for their intended customer, too. Their customer isn't feeling the value.

I know this is true, because as soon as we take that vision / message and change how the studio owner communicates it to the world...

The results change.

(By the way, here are nearly 5 dozen examples of those results changing)

Instead of the world responding with ambivalence...

Instead of studio parents being neutral or even hostile to the studio...

There is passion. Curiosity. Gratitude. Loyalty.

Not over time... but even from the very beginning of the relationship.