Subject: How to raise your rates

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There are several ways to make more income from your career:

  1. Get more clients

  2. Have your clients enroll in multiple programs

  3. Make more from your current clients

Most owners focus on the first two…


But those are the most difficult to do!


They require big investments of time, creativity, and (possibly) money.


The third is (by far) the easiest… but most owners reject it outright because they’re afraid to raise rates.


So… here’s my simple three step system for raising your rates:

  1. Pick a new rate (slightly higher)

  2. Use that new rate with incoming students

  3. If they don’t reject the rate, announce to current students that the price is going up at a future date (3 - 6 months out from when you make the announcement)

It’s really that simple.


I once raised my rate 4 times over the course of a few months… simply by experimenting and seeing if new students would reject the rate.


Yes, it was a little bit of an admin hassle… but it was well worth it!


And - not long after - I raised everyone in the studio to that rate.


This works every time.


Now… there is a way this could be challenging.


If you aren’t getting many (or any) new students each month… you won’t have new clients on which to “try” the new rate.


If that’s the case…


That’s why I created Studio Marketing Masterclass


If getting new students is a challenge for you, I will personally help you get more students each month.


Each week, I meet with those who are enrolled in the Masterclass and I answer questions on all sorts of topics:

  • What to put on your studio website

  • How to create great ads

  • How to create great social media posts

  • How to create marketing that is unique to YOUR studio and location

  • How to improve your studio’s lesson programs

  • How to keep students longer (a big part of your growth solution!)

  • How to improve your first lesson

  • What to say to people when they first reach out to you

  • How to get people to actually sign up after they reach out to you

  • What NOT to do when you’re marketing your studio (so you don’t waste time on ineffective methods)

And, keep in mind… what makes this so valuable is that these aren’t generic answers…


The answer I will give you will be unique to YOUR studio and YOUR situation…


Because I’m going to take the time to get to know YOU and your studio.


If you’d like to get personalized help from me on growing your business and getting more music students… you can do so on October 30th.


But…


You won’t get the opportunity until you apply to join the class.


You can do so here:

Only those who apply (and are approved) will get the invite. All details about costs, logistics, and training schedules will be released on the 30th.


I look forward to working with you!


Very best,

Daniel

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If you have provided personal, billing, or other voluntarily provided information, you may access, review, and make changes to it via instructions found on the Website or by emailing us at training@growyourmusicstudio.com. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the "unsubscribe" link located on the bottom of any marketing email. Emails related to the purchase or delivery of orders are provided automatically – Customers are not able to opt out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases. If you have any questions, simply reply to this email or visit our website to view our official policies.