How to get more homeschool students

- Tweet0
- 0
- Pin It 0
- 0
- Subscribe to RSS
Subscribe

Subject: How to get more homeschool students

View online

Is there a way to reliably get more homeschool students?

This is one of those “Holy Grail” problems that every studio and school owner wants to solve.

If we could just find more homeschool students…. We could increase our teaching hours and our income!

This email is all about what you are actually trying to achieve…

The Math of Getting More Homeschoolers

According to the U.S. Census, 21.7% of the entire U.S. population is under the age of 18.

And… 8.4% of the entire U.S. population is between the ages of 5 to 11 (the prime age range for beginning music lessons!).

Now…. here’s where things get interesting.

According to the U.S. Census… 5.4% of all children are homeschooled.

So…. when you are pursuing a strategy of trying to find homeschoolers… what that actually means is that you are trying to target a demographic that is around .2% - .5% of your local child population.

When you apply that number against documented data (which is freely available online)... what that means is that in any given suburban or urban ZIP code… you are actually trying to reach anywhere from 100 - 300 kids in that particular ZIP code.

How do you target those particular parents and families?

Here’s two ways to go about this…

WRONG

Run ads against “homeschool” interests.

In my experience, this is a long shot and doesn’t work very well. It’s just too small an audience.

RIGHT

Build relationships with local homeschool groups and co-ops… in other words, play the long game. I’m talking about networking, my friends! For example:

Sponsor their robotics teams or sports teams.
Follow their public social profiles for their co-op or group.
Get permission to participate in their groups.
Reach out and authentically connect with leaders and sponsors in their communities

By the way, this is exactly what I did in my own studio. And at one point, I had TWO FULL mornings of homeschoolers that I saw!

Yes, you read that right.

One morning started at 7:30am and I went straight through with just a few small breaks until 3:15pm when I started seeing my after-schoolers.

This works!

Were these practical tips helpful for you?

We are focusing on marketing in the month of October…

If you’d like to request a video or ask a question, just reply to this email.

Best,

Daniel

PS> For more resources on marketing… check out this list of free resources!

growyourmusicstudio.com/free

At GrowYourMusicStudio.com, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all of our visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a Privacy Policy to inform you of our policies regarding the collection, use, and disclosure of information we receive from users of our website.

Our Privacy Policy, along with our Term & Conditions, governs your use of this site. By using GrowYourMusicStudio.com, or by accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our Terms & Conditions and our Privacy Policy.

If you have provided personal, billing, or other voluntarily provided information, you may access, review, and make changes to it via instructions found on the Website or by emailing us at training@growyourmusicstudio.com. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the "unsubscribe" link located on the bottom of any marketing email. Emails related to the purchase or delivery of orders are provided automatically – Customers are not able to opt out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for certain timeframes, for example). If you have any questions, simply reply to this email or visit our website to view our official policies.

At GrowYourMusicStudio.com, it’s our mission to build a community of music education entrepreneurs that love building, scaling, and expanding their music studio! We focus on equipping these entrepreneurs with the very best information as it pertains to growing and scaling a successful, profitable music school. We love to help people learn how to market and scale their local and online studios. We do this by showing them how to teach students in a group setting rather than providing a service that can't scale - so they can live a great life and make a great living at the same time.

If you have provided personal, billing, or other voluntarily provided information, you may access, review, and make changes to it via instructions found on the Website or by emailing us at training@growyourmusicstudio.com. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the "unsubscribe" link located on the bottom of any marketing email. Emails related to the purchase or delivery of orders are provided automatically – Customers are not able to opt out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases. If you have any questions, simply reply to this email or visit our website to view our official policies.

Subscribe

Subject: How to get more homeschool students