How I made my clients quit lessons

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Subject: How I made my clients quit lessons

You are receiving this email because you signed up for educational emails about studio business and marketing from GrowYourMusicStudio.com.

Do you want to cause mass mutiny in your studio?

Would you like your clients to disrespect and undervalue you?

Would you like to lower the average amount of time that families spend in your studio?

If so… stay tuned!

I learned the hard way how to cause all these bad things to happen in my studio.

I learned how to prevent these bad things, as well.

No fluff, let’s jump into it.

What I Did to Cause My Studio Families to Quit

There were five stages to me causing massive problems in my studio.

I created a toxic environment as a result of my actions and decisions.

Let's go back to the mid-2000s...

I'll show you what I did so you don't repeat these mistakes.

It all started with...

1. Reactivity!

Typically, a parent would test a boundary with me.

Late payment. Questioning my ability. Or, just non-malicious "aggressions" against my policies.

And - I reacted.

And - they reacted to me.

I was bitter and suspicious of my clients, and we were caught in a cycle of mutual distrust.

I began to assume the worst of both old, new, and potential clients.

What did that lead to?

2. Bad Adaptions.

I adapted my studio’s policies and my expectations to my worst customers.

Instead of leading by example, setting clear boundaries… I adapted to the least mature members of my studio.

My studio policy looked like a record of all the ways that past clients had wronged me.

Meanwhile, I was encouraging this behavior in my clients by caving in to their demands.

I was afraid of losing income so I catered to the demands of my clients.

I let my clients lead me around by the nose!

3. Blaming.

Because of all of this “abuse” I was enduring from my customers, I started blaming.

I blamed modern parenting, my customers, culture, social media, video games… anything and everything that was causing all of the problems in my professional life.

Of course, I couldn’t see that my lack of leadership was the deepest and true cause.

It was just easier to blame my customers.

4. Looking for a Quick Fix.

So - what did I do?

Well, if the problem was outside of me (sarcasm)… then naturally the solution must be as well!

Instead of growing a “spine of steel,” instead of leading... I looked for quick fixes to my problems.

I couldn’t stand being in pain, so I looked for easy, external solutions to my problems.

Parents weren’t paying on time?

Late fees! Passive aggressive emails and texts! A super long policy!

Students weren’t practicing?

Games! Prizes! New curriculum! “Special” books! Lecturing students on how they needed to practice before playing video games! Lecturing parents!!!

Retention was poor?

Bracelets! Flavor of the month tactics!

Here’s the thing. None of these things worked.

Which led to...

5. Bitterness and Surrender.

Since those things didn’t work, it naturally led to an exhausting treadmill of blaming customers and trying techniques and tactics to make my studio “work."

I was well on my way to burnout.

Does any of this sound familiar?

If so, I’d love for you to email me back and share your story.... perhaps it's a current problem you're experiencing... or how you solved problems in your studio!

And - tune in to tomorrow’s email… because I’m going to share the solution I discovered.

Very best,

Daniel

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Subject: How I made my clients quit lessons