In October, I am showing you how to get more students throughout the school year.
And I want to do it without insulting your intelligence.
On October 29th, I’m going to be teaching a bunch of studio owners how to get more students.
This will be in my Masterclass training.
One of the first things I teach is my definition of marketing…
Marketing is communicating the value of what you have in a way that your potential client understands
This is in stark contrast to the “hype” based marketing that is the easy, lazy way out.
I could have said:
“Create your Dream Studio”
“Learn the secrets”
Etc. etc. etc.
BLECH.
I’m not going to insult your intelligence.
I don’t need to use “hype” or lazy, empty phrases to try to “convince” you to join the training.
And I don’t want you to insult the intelligence of the potential clients of your studio!
The very best way to attract someone to your music program is to clearly communicate what your product can do for their lives.
Not what your product can DO… but what it will allow THEM to do.
Translate it into something that they can understand.
This is a huge distinction!
Lose the trite phrases:
“Best Lessons in the City!”
“Give Your Child the Gift of Music”
“Music That Will Last a Lifetime”
“Lessons that Your Child Will Love”
These phrases don’t mean anything. They are emotionally neutral. It doesn’t do anything to promise what your clients are actually looking for.
If you truly want to communicate value to your families…
Tell them what they will be able to do once they join your studio.
Tell them the “superpowers” that their child will gain.
Relieve their deepest fears about the awful stereotypes that our industry suffers from.
This is how you run a successful, ethical, honest, and (most importantly) profitable business that will teach your clients to respect your work.
It will inspire prospective clients to want to work with you.
That’s the lesson:
Tell them what they will be able to do.
It’s how I am going to market Studio Marketing Masterclass over the next few weeks.
And… It’s how I recommend you market your studio.
If you’d like to learn from me and work with me…
Apply here:
