I have 3 concrete concepts about creating great marketing here.
No theory. Practical things that you can do.
1. Don't describe your product.
That's right. Don't describe your product.
Describe your student's results.
Many times in the live Q&A sessions of Studio Marketing Masterclass, I help a studio owner create great marketing copy by asking one simple question.
I look at the "boring" description they wrote about how they help kids with songwriting or how their theory games are a real hit in their studio.
I ask: "Can you tell me about a student who you know had a good experience with that?"
In almost every case, they excitedly tell me a story.
And - in almost every case - the story is WAAAAAY better than the "boring" description.
Usually, the story contains the headlines they should put on the page, an idea for what they could name their program, and even great copy for a Facebook ad.
The studio owner just can't see it yet. I show them that great marketing was inside of them already.
It's my job to draw it out!
2. The order matters.
It's not just enough to have the great story and headline.
The order that you introduce your lesson program matters.
One of my marketing mentors taught me the optimal order for talking about your product.
You can use this on a program description page, an email to parents introducing your summer camp, or even an ad.
That order is:
Headline
Story
Program Details (Brief)
Benefits
Offer
Proof
Risk Reversal
Call to Action
To have a complete marketing piece, you need ALL of these elements.
3. Make a promise.
Your business is about your customers.
To truly make it about them, you need to put skin in the game.
You have to make promises in your marketing.
Stay away from vague language. Give specific, tangible details of what your student will be able to do.
Instead of "Your child will love to learn music!" say...
"At our studio, we make learning so simple that our beginners often learn 5-7 new songs per week. Our students rarely will repeat the song over and over and over again. The same thing will be true for Sarah here."
This is something I said in my studio (because it was true).
Look at tangible things your average student can do and make that promise.
Many studio owners feel hesitant to make these kinds of claims.
But, you can't back away from this.
Your customers don't want a vague result. They want a specific one.
Until you give them that... they will only "vaguely" want to be a part of your studio.
I'm only scratching the surface here...
This is just a small sampling of the coaching, instruction, and practical wisdom that I share in Studio Marketing Masterclass.
Not only do I teach how to create compelling messages...
I work with each studio owner on their specific message.
Giving feedback.
Improving their copy.
Helping develop the skill (just like you help your music students develop their skill).
If you'd like to do that work with me, take just a moment to apply...
