Do you feel "gross" marketing your studio?

Subject: Do you feel "gross" marketing your studio?

I recently received a complaint from one of our dear readers.

They felt that some of the advice I give about how to market a music school was “manipulative.”

Unethical.

Even dishonest!!!

So, I pose this question…

Is using persuasion wrong? Is it unethical?

It’s a great question.

And I have an answer in today’s video!

A few months back, I was interviewed on the Female Musician Academy podcast (hosted by Bree Noble).

Bree asked me this exact question!

I answer it around the 16 minute mark…

And the answer could help transform how you see marketing, service, and your role in helping people sign up for music lessons in your studio.

Say goodbye to “icky” or "gross" feelings about marketing.

Click through to our blog post (there’s a transcript and timestamps).

Here's just a taste of what we cover:

00:00 - Introduction to the Podcast

00:47 - Bree Noble Introduces Daniel / Daniel Shares His Background

03:56 - “I thought online marketing was a secret!” Why local studio owners still struggle

05:12 - Case Study: How Using Online Marketing in L.A. 3x’d a Studio Owner’s Income

10:30 - Case Study Analysis: The Studio Owner’s Language and Offer

14:30 - Making a SPECIFIC Offer

16:10 - Is it wrong to “persuade” your audience? Who + how do you persuade?

19:36 - Using social media to promote your studio - and avoiding the “endless treadmill”

26:50 - Your website’s biggest goal

27:40 - The “perfectly wrapped” intro lesson

30:48 - What if people aren’t signing up for lessons?

35:03 - Can my website cover more than just my studio?

38:42 - How can I scale my studio after I’m maxed out with 1-on-1 lessons?

41:08 - Case Study: Studio Owner Minimized Work Hours with Group Lessons

43:00 - How do you set a price for group lessons?

43:40 - Why the learning environment is SO important - and how group lessons fit in

45:53 - Are group lessons as valuable as private lessons?

46:54 - The third way studio owners can scale their studio

48:39 - The “dream” of online music courses

51:10 - The BEST business model for a music studio

52:36 - Wrap-up and some extra “secret sauce”

Hope this helps!

Very best,

Daniel

PS> If you have questions or comments... just let me know!