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Today, I want to tell you about this Jaqueline Ades (pictured below).

I found a news article about her entitled:

“Accused stalker sent man 65,000 texts after one date, police say”

In a case of truth being stranger than fiction, I read the news article with amusement (at first) and then felt a little creeped out.

After just one date, this lady started coming around, breaking in, and sending at least 500 text messages per day to her new acquaintance.

In May of last year, police were called to the man’s business were she had showed up “acting irrationally and claiming to be the owner’s wife.”

Naturally, this story does not end with wedding bells.

Now, you might ask… what does this have to do with marketing your music studio?

Well, this story reminds me of…

Never stop following up with your potential clients

Studio owners frequently ask me:

“Why do potential families “ghost” on me after a phone call?”

Or

“Why do people fill out the form on my website, give me a call, or send me an email expressing interest in music lessons… and then never return MY calls or emails?”

To this, I have a simple, research-backed piece of advice for you.

You should follow up with your potential clients until you get in touch with them.

And, you should follow up at least six times in the two weeks following their initial contact (if you don’t get in touch with them).

Not only that, the research shows that you should NOT leave a voicemail if you follow up by phone.

Now, when I’ve shared this information with studio owners they have been skeptical or even afraid…

They are afraid that they are going to seem desperate or crazy like our new friend Jackie who sent 65,000 texts after one date.

To this, I would say…

TRUST THE DATA!

In Week 6 of Studio Marketing Masterclass, we will go into depth on how to follow up, when to follow up, and what follow up techniques and messages work best.

I didn’t make this stuff up… I based this on a study that was done by a business group that analyzed 2 million follow ups from various small businesses.

The data surprised me. It changed the way I followed up with clients.

At first, I wondered if it would work for a music studio… but after I got over my “special snowflake” syndrome, I did implement all of the techniques mentioned in this study.

And… it helped me turn more of my “leads” into actual, paying customers.

It can do the same for you.

Conclusion

This Monday (the 18th), you will have the opportunity to apply for a spot in my Studio Marketing Masterclass.

But, only if you click this button below.

There’s only one day left in this series of marketing lessons. Make sure not to miss tomorrow’s final lesson!

Very best,
Daniel

PS> I’m hosting a free webinar tomorrow where you can ask any marketing question or bring up any marketing and growth challenge in your studio… If you’d like, you can submit a question on this Facebook post or email me back