Now, here’s what’s interesting.

I posted this very same graphic on my Facebook page at the end of 2018… and I got many comments about how bad things are right now.

Apparently, the cognitive dissonance was just too much for people.

And, it was even worse on the original post… People are all so committed to their story of negativity that they were literally trying to argue in the face of facts that we somehow have it worse than people in the past.

My initial reaction was to argue back. But, then I remembered...

You will never talk a person out of believing their story

People are really committed to their stories.

And those stories will directly impact their desire to begin or stay in lessons.

If someone believes that your lessons are too expensive… good luck trying to get them to think otherwise.

If they believe that lessons are a certain way because of their experiences as a child… they are going to enter your studio with a whole HOST of preconceived notions.

If they believe that their child should have a say in how hard they work… it’s not likely that you are going to change how that parent raises their child… and this is going to impact your retention.

Now, like I said, I’m committed to positivity in this email.

What do we do about these deeply held beliefs?

You have to give them an alternate story.

This is a core belief in my marketing.

I never “attack” someone’s story. I never try to convince someone.

I give them an alternate story to believe.

This is why I post a dozen success stories a month in my studio.

This is why I post performances of students who have only been playing music a couple of months.

This is why I invite parents to watch how I “make the magic” with kids during their first few lessons… they not only get to see their child but more experienced students in the group.

This is why I show them how well my Level A and Level B Royal Conservatory Students do. I even have a few score sheets on hand if they seem skeptical.

This is why I have favorite “go to” stories that I can draw upon if a parent shows skepticism or boredom.

I never tell a parent that they are wrong… but I do show them what’s possible if they commit!

How do you construct these stories? What works well? What doesn’t work?

This is why I created Studio Marketing Masterclass.

In week 4 of the training, I go in depth into how I create stories in my studio… and I show you the outline that I use over and over again in my scripts, my website, and even the structure of how I write social media posts.

Past that, I give many examples from my own studio and the studios of my successful clients… as well as, copy / paste scripts that you can use.

Final thought…

What’s your story? What are you believing about your studio, about marketing, about money that isn’t serving you anymore?

Reply right now… I’d love to hear your story. I read every email and I will keep your email confidential.

Best,
Daniel

PS> The Masterclass is by invite only. I’m going to open applications up this coming week, but only to those who show interest.

If you want more information or are interested in taking the masterclass just click here… all will be revealed in time