I created an ad account for my studio in 2012.
I taught myself how to use Google Ads.
Honestly?
I was terrible at it, at first.
But, after a lot of self-study, I learned how to make it work for me.
After 2014, I would spend about $2,000 per year in ads, and receive anywhere between 150-225 lesson requests per year as a result.
I received a predictable number of leads each and every month.
How?
What was the catch?
I’ll tell you… It wasn’t just about the ads.
It was about the whole funnel.
Each and every part had to be optimized.
Specifically:
I’ll make a bold statement:
If there are 25,000 (or more) people living within a 5 mile radius of you… you should be receiving a steady stream of lesson requests.
If you aren’t, it’s a sign that one or more of those parts of your funnel is broken.
Most studios can fix their funnel in 8 weeks or less. If they know what to do...
This is why I created Studio Marketing Masterclass.
Over the past 3 years, we have helped 200+ studios create great marketing and become very visible in their local market or online (yes, this works for online studios, as well).
We’ve even helped studios that teach instruments that have less demand (like flute or saxophone)... and filled their rosters within months.
If you want to get more students in 2021…
You can apply to join the Masterclass this coming Monday, November 2nd.