You are receiving this email because you signed up to receive helpful, educational emails from Grow Your Music Studio. We are on a countdown until the first Studio Marketing Masterclass of 2020 begins.
In today’s email, I’m going to give you a helpful checklist for your studio growth.
About once per week, I see a frantic post on the anxiety-inducing Facebook “support” groups. The basic gist of the post is:
“Should I use Facebook? What about business cards? Why aren’t parents signing up? What about retention? Do people just not want music lessons anymore… or is it me? What about Instagram? What about flyers? Google Ads? Oh nooooooo, there’s so much to dooooooo!”
As I’ve said many times…
The “what” is no longer a mystery. It’s not a “secret.”
Growing a studio is simply a matter of getting more eyeballs on your website or landing pages.
Here are over two dozen ways to do that.
I’m going to list out all of the current opportunities you have to market and grow your studio: |
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- Facebook free social posts (it’s unbelievable how underused this strategy is)
- Facebook boosted posts
- Facebook ads
- Google search network ads
- AdRoll retargeting
- Fliers
- Mailers
- Postcards
- Groupons
- Nextdoor social network posts
- Instagram ads
- Instagram social posts
- Twitter ads
- Twitter social posts
- Business cards
- Sponsor a little league team
- Banners at a local skating rink
- Buy ad space on local websites
- Door hangers
- Internet directories
- Referral campaign
- Google display network advertising
- Lessons.com / Thumbtack.com profiles
- Online teacher directories
- Online business directories
- Booth at a kids fair
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A few notes about that list:
First, I have tried all of these… and more. This isn’t even the full list.
Second, all of these can work for you… or none of them can work for you.
Getting the “yes” isn’t dependent on the medium.
Every week I speak to studio owners who have tried these methods… and they got no results.
What makes outreach and advertising work is your messaging. Connecting with what parents WANT and NEED to hear to make a decision to join your studio.
This is why I created Studio Marketing Masterclass. I have created HOURS of video that will help you read the minds of parents and create magnetic messages that attracts new families to your studio.
Not only that, I will personally evaluate your messaging and help you create the best version of your studio’s persuasive marketing messaging.
If you’d like to get this help, click the button below. I’ll analyze your studio’s current results and goals and create a custom game plan for you.
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If you’d like to start the Studio Marketing Masterclass for free, you can watch this video:
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Have a great week!
Very best,
Daniel
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