You are receiving this email because you signed up to receive helpful, educational emails from Grow Your Music Studio. We are on a countdown until the first Studio Marketing Masterclass of 2020 begins.
Today, I’m going to help you increase your studio’s signup rate.
You’ve probably noticed that I send out a lot of emails about the training and coaching programs that Grow Your Music Studio provides.
I get a lot of positive replies.
People enjoy the emails, the stories, and they appreciate that someone out there is giving away a lot of valuable information for free (like yesterday, when I gave two dozen strategies for getting more eyeballs onto your website).
But, I also get my share of negative replies, too.
My favorite is the person who complains that Grow Your Music Studio is selling things. Or, that I send so many emails reminding people that Grow Your Music Studio offers programs about hiring, marketing, group lessons, and product improvement.
The irony (of course) is that every music school owner is selling something.
They are allowed to sell their lessons, programs, and summer camps… but I can’t send emails to them. They’re offended!
But… are they actually selling things?
One of the main problems that I find when evaluating a studio’s marketing is that they aren’t nearly aggressive enough in selling.
They’re afraid to market, to ask for the sale.
Are you aggressive enough?
For instance… do you get people who reach out to you for lessons… and then disappear?
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