It was uniquely me.
Do you want to create marketing messages that are uniquely YOU?
Get started by answering these questions:
What do you absolutely believe to be true about music, teaching music, or helping students acquire the skill of music?
How can you translate that into a concrete, measurable claim?
How can you prove that claim?
Now... Go through this process for every belief that you have that guides how you teach music or how to play an instrument.
Don’t tell me that these are lessons that kids love… Give me concrete evidence that kids actually love coming to your school.
Don’t tell me that you inspire kids… Decide one (or many) ways that you would know that kids are inspired… and then prove that they are based on your hypothesis!
This is how you create memorable, believable marketing.
And, this is why I am dedicating the rest of the month of August to helping you with your studio marketing …
Writing and creating great marketing is like learning an instrument.
It doesn’t come naturally to most people. It takes practice.
We’re influenced by years of seeing bad, non-specific, abstract, cotton candy marketing.
But, if we can improve our messaging… it will help strengthen that foundation that I told you about on Tuesday.
I want to show you how to put together the “studio growth puzzle.”
Stay tuned for a piece of the puzzle each day.
And - later this month - if you want to dive really deep with me, you’ll have the opportunity to take my studio marketing system and “install” it in your studio.
If you’d like that...
Just click the button below to signal your interest in receiving these resources.
If you click, you will receive emails throughout the month of August.
If you do not, you won’t hear from us that much more after this week.
