If your first reaction to the subject of this email is that there is a mistake, then after seeing the video below, you will be convinced that there is no mistake… and you will see how you may be losing money in your business if you really try to work with everyone.
At first glance, if we accept as clients everyone who wants to work with us, we should earn more. That seems logical and that explains why so many small business owners present themselves as "we can help everyone."
Well, that is not true.
Not only that you can’t be useful to everyone,
but when you try to do this, you lose money from it. This is how:
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