Do you know and can you clearly communicate
what makes you better than your competitors?
Ask yourself: if my prospect looks at a catalog (online or offline)
of 100 businesses that do the same thing, is there a reason to choose me?
In the current situation of economic crisis (which will continue in the coming months and maybe even years), differentiating yourself from your competitors becomes even more important. With a shrinking market, your business may not suffer if you are clearly different from the rest: in this way, you will be able to get an bigger share of the market and move forward, even though the market as a whole is shrinking.
At the same time, many business owners make the mistake of not formulating messages that clearly distinguish them from their competitors. And as a result, they do not differ and then the customer's decision is like the decision when buying a commodity: he or she just looks at the price and…. basically nothing else.
In today’s blog article you will find out 3 specific things you can do to differentiate from your competitors. If you follow these steps you can position as a №1 choice for your clients and customers: |
