Beautiful finished photos are great eye candy for potential clients, and show them what we do for them.

But, really, it doesn't show them ALL of what we do for them.

This is where your behind-the-scenes content can be crucial for your marketing!

If you show HOW those photos came to be, then clients see not only the final photo, but also the work and skill that go into creating it.

When I think of an interior photographer showing BTS content, I think of Janet Kwan. Janet has found success in using her BTS videos to show potential clients what goes into an interior shoot.

Yes, she uses Instagram: