This week on Govcon Giants, Eric Coffie speaks to one of his favorite govcon author and leader.
Judy Bradt (she/her) Bradt needs no introduction in the government contracting world. For more than 32 years, she's been helping people in federal contracting as a consultant, speaker and author. She's helped thousands of businesses from solopreneurs to multi-million dollar corporations find their fast track success in the federal arena. Judy says there's no such thing as doing business with the federal government, instead of asking what can I bid, winners focus on the right question, Who's my buyer? That's because winners know you do business with people whose needs, fears and priorities aren't in those databases.
Today, we go over her story and journey coming into the govcon world and how she led 5,000+ Canadian firms to win more than $250 million in US government contracts, publish guides on US federal solicitations, market for technology architect engineering services and her latest book.
