| Despite what you might hear on the news, the typical American millionaire, according to the book “The Millionaire Next Door”, is a 57-year-old in a business that would be considered as…
normal... even dull.
Turns out that most of them are “welding contractors, auctioneers, rice farmers, owners of mobile-home parks, pest controllers, coin and stamp dealers, and paving contractors”.
From what I’ve been able to observe, it’s true online, too.
The average marketer who does really well for themselves... isn’t necessarily this big guru who you see all over the place. I have it on good authority that...
most of these flashy gurus are broke.
So who, then, does well?
Just like people who are successful offline… most of the time, online successes do stuff that most wide-eyed, bushy-tailed marketing rookies would consider boring.
Online successes execute the same fundamentals over and over again. While other people chase one shiny object after the next, the successes remain low-key, executing the same
needle-moving stuff every single day without fail.
At this point, you’re probably thinking… “Enough already with the sermon - just tell me what I need to do already!”
Glad you asked.
Let’s start with some examples.
Some marketers have seen insane success just helping brands sell on Amazon. It does not work that gets them any recognition or lands a pile of money in their lap right away. Their focus is on making the pile bigger for everybody - and when they do it, they win and their customers win.
As a result, their passive income stream grows.
Yet they remain unknown, they have no following, or whatever it is the gurus brag about nowadays.
Other marketers focus on affiliate marketing - like me. I’m still working to be at the level I want to be, however, the success I’ve had so far can be attributed to me simply executing a handful of steps that move the needle in my business. Nothing fancy.
Or, take people whose focus is traffic.
This is probably the most interesting example, by the way. You’d think that people who are in the limelight with huge followings can drive a lot of traffic.
Maybe yes, maybe no. It depends on the following. More importantly, is their following buying anything?
Thing is, more often than not, most sales are driven by people who are relatively unknown, yet possess a loyal and dedicated audience.
I could go on and on, but you’re starting to see the pattern, right?
The bottom line is this.
Simple fundamental steps that everyone else finds too boring, repeated often enough, will get you to succeed faster and with more certainty than trying to be internet famous and chasing shiny objects.
You’ll be successful… yet, most people won’t think you are. Which can be a blessing in itself.
To Your Success, Paul Hanson 805-905-3533
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