| A lot has been said about how awesome it is to be in the flow state (and I’ve sent you a pretty lengthy email on how to enter flow state at will, too; if you haven’t gotten it, let me know and I’ll send it to you!).
There are also other techniques, strategies, and neat little tricks you can use to increase your output and put yourself on track to early retirement... or whatever other goal you have…
But without the one ingredient I’m going to talk about today, it’s all pretty much worthless.
In other words, without doing this first, all the productivity techniques and strategies in the world won’t help you… you’re still going to achieve pretty much nothing.
It gets worse.
Regardless of whether you’re trying to build a side income (or replace your full-time income), become fit, eat healthily, or improve your marriage… every day is going to feel like torture. And the more you’re trying to do by adopting all kinds of productivity tricks, the worse it will feel.
Here’s the thing.
Before any business tactic, strategy, or productivity trick can be effective… you need to decide what it is you’re going to do.
Or is it?
You see that’s what most people will have you believe.
“You must have a specific, measurable goal,” they’ll tell you.
It’s true on one hand… but if you haven’t decided on the bigger picture, that’s pretty worthless too. Doing the wrong thing faster will just get you more of the wrong results faster. (Or no results at all.)
Here’s what I do instead.
I invert the usual questions.
To see both the big picture and the little details, I don’t ask: “What should I do right now to move my business forward?” That, more often than not, will produce a whole ton of options. (Create a new lead magnet, set up a promotion, write an email, contact a JV partner, watch the video from my mentor, etc.).
The inverted question is “What should I not do right now to move my business forward?”
That, too, might produce a big list… but instead of overwhelming, it’s going to be liberating.
For example, from the list above, watching the video from my mentor can be important… but it won’t move my business forward, provided I only have an hour to work on it today.
You can do it when your goal is fitness related. Invert the question “what should I buy at the store today” to “what I absolutely should NOT buy at the store today to meet my health goals”. This way you’re practically guaranteed not to end up with a bunch of snacks in your cart.
What question will you invert today? Let me know! I might not respond to every single email but I do read all of them!
To Your Success, Paul Hanson
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