| “Don't fear the man who knows 1,000 techniques. But fear the man that has practiced one technique 1,000 times.”
-Bruce Lee
He might as well have been talking about online business.
Have you noticed how there’s always another trend popping up?
One day, it’s Amazon. The other, it’s building your online marketing agency. Then, it’s back to eCommerce. Next, it’s cryptocurrency. Then, it’s something else.
And, without fail, everyone would jump on the bandwagon… and sooner or later, it gets to a point where you can’t tell who does what anymore.
On one hand, you have to adapt to the changes in the business world to stay relevant.
On the other, there’s a huge difference between staying relevant and flip-flopping.
Now, here’s the problem with flip-flopping.
It’s the version of you knowing 1,000 techniques instead of having practiced one for 1,000 times. Exactly what Bruce Lee talked about.
The problem with that?
The customers won’t trust you when you try to teach or do any of the 1,000 skills you know because they can feel it in their bones you haven’t put in the time to master any single one of them.
That means no sales. Simple as that.
Imagine the complete opposite.
Imagine someone who keeps mastering one technique… and sticking with it. These are the few everyone sees as reliable and seasoned.
Not because they know everything.
But because they know how to do one thing very, very well.
Your customers, too, will respect you more if you don’t blindly hop onto every new trend… and instead work on adapting and improving within your specific niche.
For example, do you think SEO is out of fashion? Not at all.
However, most marketers don’t pay much attention to it because right now it’s not the hottest, latest thing. But is it reasonable to assume that people who have been eating and breathing SEO for the past 10 years have no lack of customers who come to them cash in hand, ready to pay the price they name? Of course.
The key is...
Mastering your field.
One who is consistent and doesn’t bend to every new trend popping up.
So the next time you see a huge trend popping up on the horizon… don’t get tempted to abandon the steady ship you’re on right now.
Instead, see how you can leverage this new trend… within your current field.
That way you don’t turn into yet another “flip-flopping expert” while at the same time you stay relevant according to current events.
And if you think a new trend has absolutely nothing to do with you, ignore it.
Oh and by the way, if you think you don’t know what your field is yet… just commit to one thing, it doesn't even matter that much what exactly it is. Choose what you like best. And master it.
It’s counterintuitive… but it’s the fastest way for you to build a life-changing business.
To Your Success, Paul Hanson
|
|
|
