|
|
|
|
If you’re a pretty average driver like I am and use a car primarily as a means to get from A to B, you’d have a pretty hard time to figure out how to drive the first ever mass produced car, Ford Model T.
Even if you were a professional race car driver or a trucker who spends weeks on wheels, you’d still have a pretty hard time figuring out the Tin Lizzie.
About the only thing similar to a modern car is
Take the three pedals. These aren’t your clutch, brakes, gas. It’s low gear/high gear, reverse in the middle, high gear. In order to get it running, you need to crank it - and be careful in order not to grip the crank too hard because it’ll rip your arm off.
Your throttle is on the steering wheel - and it doesn’t go back automatically if you release it. There’s no wheel brakes - it’s handled by the transmission.
All and all it’s a nightmare to drive!
Yet it’s the car that put the country - and then, the world - on wheels.
Why?
Because it was the first car that was accessible to regular people.
If you want to see success in your business, you need to pull off something similar.
You need to be first in a tiny little niche of yours where it matters for your customer.
Don’t go all out being all things to everyone when there’s already tons of entrenched solutions in every niche you try to enter.
Focus.
Narrow down. Be the first in something simple (that matters to your customer). Even if it’s as simple as being the first to deliver the same product 10x faster (one company did that… they’re called Amazon and they’re doing pretty well).
But the same applies to things available to everyday people - like information products, for example.
I’m going to send you something very soon about how you can do exactly that while investing very little of your own time (so no, you won’t have to build an assembly line that produces cars).
Keep an eye out!
Paul Hanson
805-905-3533
|
|
|
