| Most people who buy an information course never go through it.
Usually the courses just gather digital dust somewhere in the Downloads folder, never to be opened.
Some marketers think that this is not a problem. After all they got their money, right? Wrong.
You might have a huge list of customers… but none of them are getting the results they paid for.
And if your mission is to actually help your customers achieve their goals and make more sales with them long-term...
you must force consumption!
When your customers start implementing your information, they become more likely to return as buyers for your higher ticket offers. Plus the more success stories you have, the more raving fans you have selling your stuff on your behalf.
Which all begs the question… just how do you encourage your customers to start going through the information they bought from you?
Well, first and foremost is the little known, but still critical golden rule:
The sale continues after the purchase.
The thing is, before the purchase you were focused on getting the customer to buy from you… now the focus is on encouraging the customer to start using the product, while reminding them of what drove them to buy in the first place.
While there are many ways you can pull this off… one of the easiest is to start sending teaser content in your post-sale emails.
You would do this to “tease” the cool stuff they could be learning.
When you tease the content, show them how much the stuff in the course will change their lives… then nudge them towards getting started.
Or…
You could send testimonials of customers who’ve gotten results. And for extra damage, have the testimonial recommend a specific module in the course and give a specific result.
Another way you could do this, is to remind the customer of why they bought the course in the first place. Fan the fire under their feet which drove them to buy from you in the first place.
That urgency which brought them to you might need to be brought top of mind to get them started.
All in all, it boils down to selling the customer on the idea of actually getting started.
Show you care about them getting results.
And give them the push they need to actually get started.
To Your Success, Paul Hanson
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